Hey, I'm Ashni!
The human behind the work

Senior Product Designer with an architecture background, currently turning complex marketplaces and B2B platforms into simple products that drive real business results.

Resume —>

Product Experience

Senior Product Designer, Jan 2026

HeadBox, London, UK

Product Strategy - Ecosystems design - Agentic AI - Startup growth - Marketplace - Top of funnel conversion

Product Designer, Apr 2025

HeadBox, London, UK

User Research - Experiment design - B2B SaSS Platform - Information Architecture - System Thinking - AI Products

Product Designer, Apr 2025

HeadBox, London, UK

Core product - Rebranding - Design System - Data driven design - User testing

Junior Product Designer, Apr 2025

HeadBox, London, UK

Cross functional squads - Conversion - Retention - B2C Subsctiption

Expertise

Turning messy problems into clear direction  

When things feel chaotic or undefined, I bring structure: aligning stakeholders, defining the right problem, and creating momentum.

Designing with systems in mind  

I think beyond individual screens. I care about patterns, frameworks, and long-term scalability.

Connecting UX to business impact  

Conversion, retention, marketplace liquidity — good design should move something meaningful.

Balancing strategy with execution  

I enjoy shaping vision, but I’m equally comfortable rolling up my sleeves and shipping.

Education

AI Coding for Designers (Ongoing Course)

Memorisely, 2026

UI For UX Designers Bootcamp

CareerFoundry, 2021

UX Immersion Bootcamp

CareerFoundry, 2021

BSc. Architecture

University of Bath, UK, 2020

Outside of work

Hobbies
Music (I play the piano + flute. Find me at gigs every few weeks ;) Art, Hiking (Summited Mt. Kilimajaro and Everest Base Camp), Travelling (35+ Countries).

Volunteering
Committee Member at The Amara Charitable Trust

Reforestation and Regreening with FOECT